If you think back to an event you attended recently, maybe a book you read or a movie you watched, was it memorable? Although you probably really enjoyed it, chances are only one or two things really stood out to you and stuck.
We all want to give our clients a lot of value, but they just might appreciate us more if we give them a little less. After all, less is more, right? Instead of information overload, consider making a bigger impact by carefully focusing on just one or two things that will make an impact and that they will remember.
I don’t like a long, drawn-out sales pitch and I bet you don’t either. I can almost guarantee that your clients don’t. As business owners, we are problem solvers, and all your clients want is for you to solve their problem. Listen to them, understand them, and present them with exactly what they want and need.
This will be memorable, build trust and credibility, but most importantly, it will help build your detailing success!
