drimport

The people you surround yourself with will have a massive impact on your life. They’ll either lift you up or…

You’ve heard me say it before, “normal is broke, weird is wealthy.” In today’s world, being unique and being yourself…

"Do it now" is a simple phrase, but it’s also very powerful. It can help us to overcome procrastination, take…

As entrepreneurs, we work hard. In fact, we are some of the hardest working people I know. Our motivation to…

Mentors come in a variety of shapes and sizes. Actually, they come from a variety of backgrounds with a variety…

Want to help ensure your success as a detailing entrepreneur? Here are my top 10 must-haves for any business owner...…

Get Famous! By getting out and becoming known and likable, people will share your name and services with others. Just…

Seems pretty simple, right? Needs are things you can’t get by without. Things like your rent or mortgage, utility bills,…

I recently saw a meme on Instagram that said “Your diet isn't just what you eat. It's what you watch,…

Do you need to be detail oriented to be a good detailer? Well, the short answer is yes! Not only…

It takes a certain amount of bravery to follow your dreams, start a business and then work hard every day…

If you think back to an event you attended recently, maybe a book you read or a movie you watched,…

We are coming up on Thanksgiving, which means Black Friday and Cyber Monday are right around the corner, but one…

A great customer experience fuels revenue growth. It really is that simple. Want to make more money? Want to grow…

It’s easy to spot real, authentic people. They carry themselves with confidence, they are humble and have integrity. Their authenticity…

We all love to put on our marketing hats and go after new customers. It’s a fun challenge that reaps…

Excellence vs Perfection Excellence differentiates extraordinary people from ordinary people. It’s about not settling for average. It’s about being the…

One Success Tool That Most Entrepreneurs Abuse… I have spoken endlessly about how important you, the business owner are to…

“Improvise, Adapt, Overcome” I love these three words. They were spoken many times in the movie Heartbreak Ridge by Clint…

Make Your Time Count! We are all given the same amount of time each day. Imagine if we were all…

Who Knows About You? New detailers ask me all the time what type of marketing they should direct their time…

When Should You Fire Your Boss and Detail Full-Time? It’s a question that is pondered and asked all the time…

Are you a Self-Starter, Finisher or Both? Being a self-starter is an important characteristic of successful business owners. It usually…

First Impressions Count Imagine approaching a business or landing on a website that gives the impression of an amatuer design,…

You Have to Have Passion It doesn’t matter what stage of your business you are in. You can be brand…

Take Steps to Ensure Your Clients Return When you go to the store and buy something, have your car worked…

You Need a Personal Brand in Addition to Your Company Brand Branding is a very important part of building your…

Extreme Ownership There are two books that have impacted me the most over the years. The first is the Bible.…

Client Compounding Through Referrals No, we are not talking about compounds and polishes here. By definition, compounding means to increase,…

Selling to Your Market Always detail at your customer’s desired level of spending. As a younger detailing professional, I misunderstood…

Saying Goodbye to Rick Goldstein Last week our detailing family lost one of its greatest ambassadors, Rick Goldstein, owner of…

The Benefits of Offering Gift Cards It’s kind of hard to fit a detail or a ceramic coating job under…

Do You Have a Passion for Detailing? Find your passion. Figure out what you love and do that. If you…

We Can Be Thankful! Exactly one year ago, we looked back on 2020 and looked forward to a more prosperous…

The Secret to Accomplishment It doesn’t matter what you say, what you post on Instagram or how many motivation memes…

Part-Time I have worked with dozens of detailing entrepreneurs who started out part time. Many where close to retirement and…

What Would I Do Different? Hundreds of times a year I am asked one particular question more than any other:…

Retail vs. Wholesale Detailing Some of you have been in the detailing industry for years and know all the terms…

Mobile or Fixed Location? Let's start out by giving you some basic terminology... Mobile Operation: This is where you build…

I talk all the time with people who love viewing the detailing world from the safety of their porch or…

Detailing Businesses are Easy to Start, Right?  I talk with all too many people who love this view of the…

Is the Timing Right to Start a Detailing Business? Many markets are flooded with detailers. You need to face reality…

Detailing has become a serious trade and a true artform when performed at the highest levels. It is a highly-competitive…

We are all given the same amount of time each day. Imagine if we were all given the same size…

Detailing has provided me with a lifestyle and I am a healthy, living millionaire. While I may not be as…

Detailing can mean many different things to different people depending on where you live and what your local market’s economic…

I want you to learn the meaning of the word average: “of no exceptional quality or ability.” If you perceive…

Detailers are not born, they are developed and refined. I have trained, coached, and mentored a wide variety of people…

Why start a detailing business? Or, why did you start a detailing business? Do a little mind mapping by writing…

2021 could be your best year yet. Not just better than 2020 (a low bar for almost everybody), but it…

Does it take you a long time to vacuum a car? Seems like it takes me forever! Mix in a…

Great Customer Service is Essential Making a sale and getting paid today is a great feeling, but do you know…

You’ve opened your doors, your marketing efforts are working, and now it’s time to get some help to handle the…

Some watch things happen, some make things happen, while others wonder what happened. A never-quit attitude is a major element…

What are core values? They are principles that guide all of your decisions or your company’s actions. They are the…

How much do you want your business? I mean, really want it? Can you taste the need? Will you immerse…

One of the key elements you need in business is the ability, desire and drive to hustle. If you can’t…

One of the most difficult talents a true pro-level detailer can have is a good eye. This is far more…

If you consider yourself a car guy or car girl, this is one of the leading traits that indicate detailing…

When I first opened my business detailing private aircraft, the people at the airport had bets on how quickly I…

Detailing is a physically demanding business. You need to enjoy working with your hands and be in condition to perform…

As a small business owner, I’m often asked, “How long were you in business before you made a profit?” My…

When you use the term “full detail,” your customer reads that as being complete and all inclusive. So, if the…

Show-car detailing, concours-level detailing, supercars, hyper-cars, rare muscle cars, and the finest luxury vehicles in the world are your goal.…

The Importance of Perceived Value By: Renny Doyle, Detailer of Air Force One I love the saying that “image is…

Photo: Kyle Clark, Xtreme Detailing The Importance of the Right Reputation Building a reputation does not happen overnight, but your…

Ten Common Success Traits for New or Expanding Detailing Businesses Last week we looked and the ten most common mistakes…

10 Common Mistakes That Can Kill a Detailing Business I see ten common factors that play a part in the…

Become famous in your market. By getting out and becoming known and likable, people will share your name and services…

You want to look good, really good from the very first day you start detailing, right? Well, here are a…

Hungry? Yeah, me too! So, you go to a nice family restaurant and order a juicy steak with a side…

Our friend Mike Phillips of Autogeek shared this fun little tip with us years ago. Pick up some bulk Velcro…

Seems like something very basic, but you might be surprised at how many detailers we see holding their towels wrong,…